Alex Eala has led to a 132% rise in US Open get-in ticket prices in the last three days
Tennis player Alex Eala's rising popularity has caused a 132% surge in ticket prices for her upcoming US Open match. Her performance and strong support from the Filipino diaspora have made her a major draw for the tournament.
Why it matters
Eala's influence on ticket demand demonstrates the significant economic impact of emerging athletes and their fan bases on major sporting events.
Alex Eala's performance at the US Open has made her a genuine attraction, with fans ready to pay top dollar to see her at Louis Armstrong Stadium.
The Filipina ace is set to face American Mary Stoiana in her first-round matchup at the US Open, following a mixed-doubles loss last week.
However, despite ticket prices staying relatively similar for most of the tournament, Eala's rising stock has made her match at Louis Armstrong Stadium a hot ticket.
Photo by Manuela Davies/USTA via Getty Images
According to TicketData , Alex Eala's first-round matchup against Mary Stoiana has experienced a massive surge in ticket prices.
Once the fixture was announced, the ticket prices for her match soared to $385 as of the afternoon of August 31st, with the price going as high as $468 the day before.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in