Alaska Airlines is doubling down on premium travel. Take a look at its newest long-haul cabins.
Alaska Air Group is expanding its premium travel offerings by introducing 'Premium Reserve' seating and upgraded business-class suites on long-haul flights. This strategy, part of the 'Alaska Accelerate' plan, aims to position the airline as a global carrier following its acquisition of Hawaiian Airlines.
Why it matters
The move reflects a broader industry trend where airlines are prioritizing high-margin premium cabins to cater to affluent travelers and compete on international routes.
Aurora Suites on 737 Max 10. Alaska Air Group Alaska Air Group announced new Premium Reserve seating on Alaska and Hawaiian Airlines flights. Perks will include reclining seats with leg and calf rests, 38 inches of pitch, and upgraded dining. It also announced upgraded business-class and lie-flat seats on some Boeing 737 Max 10s. Alaska Air Group is the latest US air carrier to shore up its premium seating offerings — part of an industry-wide boom to cater to passengers who will pay more for premium perks. On Tuesday, Alaska Air Group, which operates Alaska Airlines and Hawaiian Airlines , unveiled a new premium economy cabin called "Premium Reserve" and upgraded business-class suites. These will fly on mostly long-haul flights to Europe and Asia, and on select domestic routes.
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