campaignbriefasia.com·2 min read·easy
AJIO and 22feet launch ‘Rakhi Recovery Abhiyaan’ to recover years of missed gifts
H
https://campaignbriefasia.com/author/adam/
✦AI Summary
Retailer AJIO has launched a marketing campaign called 'Rakhi Recovery Abhiyaan' that uses a digital calculator to playfully estimate 'missed' gift debts between siblings. The campaign aims to drive engagement during the Rakhi festival through humor and social media interaction.
Introducing ‘Rakhi Recovery Abhiyaan’, a light-hearted campaign that turns years of missed Rakhi gifts into pending sibling dues.
businessculture
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