air TV bounces back, why Kiwis are starting to turn off subscription streaming tap
New research in New Zealand shows a decline in subscription streaming service usage as households prioritize cost-saving measures. Free-to-air television has seen a resurgence in reach, overtaking global streaming platforms.
Why it matters
This shift indicates a broader economic trend where consumers are becoming more selective with discretionary spending in the face of fragmented media markets.
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NZME's Ryan Bridge hosts Ryan Bridge Today on Three, and Melissa Stokes hosts 1News at Six on TVNZ. Photos: TVNZ, NZME
New research unveils our television, radio, news, music and media habits - with some surprising twists.
New Zealanders are becoming fussier with their remotes and credit cards - easing back on streaming TV subscriptions, according to new research released today.
Free-to-air TV (both linear and on-demand) has been the beneficiary of cost-saving moves within households, with total TV reach overtaking global video-sharing platforms (YouTube, Facebook for video and Instagram) as the most used type of media across a typical day, says NZ on Air’s long-running ‘Where are the Audiences’ survey.
Sixty-three per cent of the 1701 respondents had watched linear or on-demand New Zealand television the previous day, compared with 62% who had used global video-sharing platforms.
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