Air India sets up multi-disciplinary panel to identify cost-saving opportunities
Air India has established a multi-disciplinary team to identify cost-saving opportunities across the organization. CEO Tewolde Gebremariam is also launching an internal initiative called 'PRABHAV' to reward employees for effective cost-reduction ideas.
Why it matters
The airline is struggling with high operational costs, jet fuel prices, and geopolitical disruptions, making efficiency critical for its financial recovery.
Air India sets up multi-disciplinary panel to identify cost-saving opportunities left Air India. File Reuters Reuters https://th-i.thgim.com/public/incoming/xqthec/article71591335.ece/alternates/FREE_1200/2026-09-09T050441Z_2069068379_RC25AJAWK4MX_RTRMADP_3_AIR-INDIA-FUNDRAISING-SINGAPORE-AIR.JPG PRIYANSHU SINGH FILE PHOTO: Boeing 787-9 Dreamliner is displayed at Wings India 2026 aviation event at Begumpet airport, Hyderabad, India, January 28, 2026. REUTERS/Priyanshu Singh/File Photo The airline will also be launching 'PRABHAV - The Value Creator Award', an initiative to gather cost-reduction ideas from the staff, and those providing ideas that can be implemented will be rewarded. New Delhi Loss-making Air India has set up a multi-disciplinary team to identify cost-saving opportunities, with the new CEO Tewolde Gebremariam urging the staff to embed a mindset of frugality and accountability in all their works. Mr.
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