AI-powered travel agency Fora hits unicorn status, raises $60M
Travel agency platform Fora has reached a $1 billion valuation after raising $60 million in Series D funding. The company plans to use the capital to expand its AI assistant, Via, which helps human travel agents with administrative tasks.
Why it matters
This investment highlights the growing trend of using AI to augment human productivity in the service and travel industries rather than replacing human expertise.
Travel agency Fora announced a $60 million Series D round led by Forerunner and Tactile Ventures, valuing the company at $1 billion.
Fora , founded in 2021, is a two-part platform: it lets people easily become travel agents by providing the infrastructure to support client communication and travel planning; it also lets users find and communicate with advisors as they plan trips for occasions like honeymoons or family trips, to destinations like Costa Rica or Thailand. Other investors in this latest round include Insight Partners and Thrive Capital. The company has raised $138.5 million in funding to date, it said.
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