AI-powered noise cancellation for calls highlights pioneering 'PureVoice' service

Smart Communications has launched 'PureVoice,' an AI-powered noise cancellation service for its premium postpaid subscribers. The feature filters background noise during calls without requiring additional app installations.
Why it matters
This represents a trend in telecommunications to integrate AI directly into network infrastructure to improve user experience and call clarity.
MANILA, Philippines - Smart Infinity, the premium postpaid brand of Smart Communications Inc., is enhancing the calling experience for its members with the launch of PureVoice, a pioneering service that uses artificial intelligence (AI) noise cancellation to filter out background noise during calls.
This, so conversations stay clear even in the busiest places.
Designed for everyday use, PureVoice reduces distractions such as traffic, crowds and music, whether users are taking an important business call or catching up with family and friends. It works even on phones without built-in noise cancellation.
There is no app installation or additional setup required to use the service, and users can simply press 8# during a call to enable or disable it. Smart will also roll out PureVoice to more subscribers soon.
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