TechCrunch·3 min read·medium

AI-powered app maker Wabi pivots to a messaging experience

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Sarah Perez
AI-powered app maker Wabi pivots to a messaging experience
✦AI Summary

The AI startup Wabi is pivoting its product strategy to become an 'AI messenger' called Wabi 2.0. The new interface aims to combine conversational AI with productivity tasks, moving away from pure app-building tools to compete with broader agentic AI platforms.

Why it matters

The shift reflects a growing industry trend where AI companies are moving toward integrated, agent-based interfaces that prioritize user workflow over simple chatbot interactions.

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Wabi , the AI startup that allowed anyone to use prompts to build apps , is undergoing a slight pivot as demand for AI agents, like Meta’s Muse and Instinct , takes off. The company announced this week that Wabi is now becoming an AI messenger of sorts — but one that’s still capable of making apps to help you get things done.

The startup’s founder Eugenia Kuyda, who previously founded the AI companion startup Replika, described Wabi 2.0, as the new experience is called, as a “personal agent that does stuff for you and builds the interface you need in the moment.”

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