AI is creating a 'human premium' for art made by people. But will it hold?
This piece examines whether audiences value human-created art over AI-generated content, using the DJ industry as a case study. It questions if the 'human premium' will persist as AI technology becomes increasingly indistinguishable from human output.
Why it matters
It addresses the existential and economic questions surrounding the role of human creativity in an AI-dominated future.
AI is creating a 'human premium' for art made by people. But will it hold?
By Ros Atkins Presenter of 'The Value Crisis' A few weeks back, in a former bank building that's now a music venue in Falmouth, Cornwall, I was DJ-ing at a night I run called Rave Machine. It was a noisy, high-energy, sweaty affair, just as a night's dancing should be.
All of the elements - the crowd, performers, staff, music, the journey home - connected to create something special, a one-off. It was also completely human.
Something, in theory, well out of reach of what technology could possibly offer.
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