AI Influencers Are Heading Into Uncharted Territory
The virtual influencer market is experiencing rapid growth as creators use generative AI to build profitable, brand-safe digital personalities. However, new EU regulations and platform policies regarding AI disclosure and content moderation threaten to disrupt this emerging business model.
Why it matters
As the virtual influencer industry approaches a projected $110 billion valuation, regulatory shifts and platform algorithms will dictate the viability of AI-generated content in the creator economy.
Then, three years ago, her life was upended when her son was born without a heartbeat at 33 weeks. Doctors managed to resuscitate him, but the months in intensive care brought scare after scare, with no certainty that he would survive.
When, eventually, miraculously, they made it home, Mansbridge, who lives in Brisbane, Australia, knew her work life would have to change due to complications related to her son’s recovery. She began experimenting with AI image-generation tools and built the “humbly wealthy, wholesome” influencer and model Mia Metaverse. A fan of early Sims, she reveled in crafting storylines and glamorous settings for Mia to move through.
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