AI-assisted shopping is the talk of the holiday shopping season

Major retailers and tech firms are deploying advanced AI shopping assistants to enhance the holiday gift-buying experience. These tools offer personalized recommendations and can even perform tasks like calling local stores to check inventory.
Why it matters
The integration of AI into retail signals a shift in consumer behavior and competitive strategy for major tech and commerce platforms.
Major retail chains and tech companies are offering new or updated artificial intelligence tools in time for the holiday shopping season, hoping to give consumers an easier gift-buying experience and themselves an augmented share of online spending.
The article provides a factual overview of industry trends without taking a stance on the efficacy or ethics of the technology.
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