AI Ad Campaign Is Conspicuously Light On AI
Meta has launched an optimistic advertising campaign promoting AI, despite the commercial featuring almost no actual AI technology. Critics point out the irony of the campaign given the company's recent history of layoffs and controversies surrounding its AI development.
Why it matters
The article highlights the disconnect between corporate marketing narratives and the actual implementation or public perception of AI tools.
The company wants people to be anti-doomer, but doesn't say why.
Meta Mark Zuckerberg really wants you to believe that AI is good, actually. But the centerpiece of his company's new "optimistic" ad campaign, at least for now, is a one-minute commercial for Meta's AI efforts that... features very little AI.
According to a Meta spokesperson, the ad is the start of a broader effort from the company to present an alternative view to "AI doomers and those who have sketched out a dystopian vision" for the future. "As we enter this next wave with AI, we continue to believe the future is for everyone," Zuckerberg wrote in a post accompanying the video. "We're focused on giving every person the tools to reach your full potential and making sure the benefits of technology are distributed to everyone."
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in