AI absolutism is breaking our brains. The apocalyptic future we’re being sold isn’t inevitable

The article argues that the current discourse surrounding artificial intelligence is defined by 'AI absolutism,' a binary narrative that frames the technology as either a utopian savior or an apocalyptic threat. It suggests that this extreme polarization is a strategic marketing tactic used by tech leaders to inflate valuations and create a sense of inevitable dominance.
Why it matters
Understanding the hype cycle behind AI is crucial for policymakers and workers to distinguish between genuine technological transformation and manufactured economic anxiety designed to benefit industry stakeholders.
‘Convincing people that AI will replace human workers in droves is a clever marketing tactic.’ Illustration: Guardian Design / Getty Images View image in fullscreen ‘Convincing people that AI will replace human workers in droves is a clever marketing tactic.’ Illustration: Guardian Design / Getty Images Reworked AI (artificial intelligence) AI absolutism is breaking our brains. The apocalyptic future we’re being sold isn’t inevitable Nor is the dreamy promise that this tech will unlock boundless potential and productivity
The article employs critical framing of 'robber barons' and Silicon Valley wealth-seeking, which aligns with The Guardian's typical editorial skepticism toward corporate power and unchecked capitalism.
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