After the foldable iPhone, Apple’s next launch could come to your home
Apple has announced a 'Welcome Home' event scheduled for October 13, fueling speculation about new smart home hardware. Analysts expect the launch of a home hub device, updated HomePod, and new Apple TV models integrated with Siri AI.
Why it matters
Apple's expansion into dedicated smart home hardware represents a strategic push to capture more of the domestic technology ecosystem.
Just a month after Apple announced the release of its foldable phone, the tech giant is holding another announcement, this time aimed at smart homes. Apple announced a so-called “Welcome Home” event on Thursday, where it is expected to launch a new kind of product.The event will take place on 13 October at 9am local ET or 3pm CET. The announcement was posted by Apple’s marketing chief, Greg Joswiak, with a video showing people doing a colourful needlepoint of the Apple logo. However, there was no indication of what would be announced.Tech publications have predicted the main new product could be a home hub that would work like a tablet and be left in houses.
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