Ars Technica·3 min read·medium
After jacking up prices, Disney+ and Netflix consider offering free alternatives
✦AI Summary
Disney is exploring the launch of a free, ad-supported streaming service to attract price-sensitive customers and boost subscriber growth. The initiative aims to leverage Disney's existing ad inventory and funnel users toward its premium Disney+ subscription.
streaming pivot After jacking up prices, Disney+ and Netflix consider offering free alternatives Disney is interested in “price-sensitive” streaming customers.
businessentertainmenttechnology
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