After Apple’s launch of its foldable iPhone, what are the caveats for Chinese buyers?
Apple has launched the iPhone Duo, its first foldable smartphone, featuring a 7.6-inch inner display and a 2-nanometre A20 Pro chip. While the device is highly anticipated, Chinese buyers face potential delays pending regulatory approval.
Why it matters
This marks Apple's entry into the premium foldable market, challenging existing competitors and testing brand loyalty in China.
Apple unveiled the iPhone Duo, its first-ever foldable smartphone, at its annual product launch event on Wednesday in Cupertino, California, following months of mounting anticipation.
Presented by CEO John Ternus, the sleek, passport-style device stole the spotlight at the Apple Park event. Ternus, who took over from Tim Cook on September 1, said the handset would “redefine the experience of using a foldable phone”.
Starting at US$1,999 – or HK$17,499 (US$2,231) if bought in Hong Kong – Apple’s most expensive iPhone to date comes in cheaper than industry estimates, despite soaring component costs . In mainland China, the device starts at 15,999 yuan (US$2,384), rising to 26,499 yuan for the top-tier model.
“[The] iPhone Duo ... is Apple’s attempt to frame foldability as a complete premium experience, rather than an experimental hardware feature,” said Francisco Jeronimo, vice-president for worldwide client devices at IDC.
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