Africa's Marketing Leaders to converge in Zambia as AI and trade rules reshape the industry
The 2026 African Marketing Confederation Conference in Zambia will focus on how AI, digital trade, and the AfCFTA are transforming the marketing landscape. Over 400 leaders are expected to discuss brand power and economic growth across the continent.
Why it matters
The conference addresses the intersection of emerging technology and continental trade policy, which is essential for Africa's future economic integration.
As artificial intelligence, digital trade and the African Continental Free Trade Area reshape how African businesses build brands and compete, the 2026 African Marketing Confederation (AMC) Conference will explore how marketing leadership, brand power and value creation can drive growth across the continent.
The conference will bring together more than 400 marketing leaders, enterprise clients, and professionals to discuss pressing issues facing marketing specialists under the theme Africa Rising Through Marketing Leadership, Brand Power and Value Creation.
Registrations are now open for this opportunity for delegates to engage with seven headline speakers across plenary sessions, alongside industry specialists leading groundbreaking breakaway sessions at the Avani Victoria Falls Resort in Livingstone, Zambia, from 23 to 25 September 2026.
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