Africa bookings surge 23% for 2027, says Advantage Travel Partnership
Advantage Travel Partnership reports a 23% surge in African travel bookings for 2027, driven by major events like the solar eclipse and the ICC Men's Cricket World Cup. The region is seeing increased interest in touring, particularly in South Africa and Kenya.
Why it matters
The data highlights a significant growth trend in African tourism, signaling economic potential for the continent's travel and hospitality sectors.
UK-based travel retail network Advantage Travel Partnership has reported strong growth in bookings to Africa for 2027, with revenue for the region up 23% year-on-year and Egypt up 53% in its latest summer trading update.
The figures come as a number of major events are expected to drive demand for travel to the continent in 2027, including the total solar eclipse on 2 August, which will pass across North Africa, including Morocco, Tunisia and Egypt.
The ICC Men's Cricket World Cup, taking place from October to November 2027, is also expected to provide a boost, with matches being hosted across South Africa, Zimbabwe and Namibia.
Advantage, which represents independent travel businesses operating from around 750 locations across the UK, also reported a 22% increase in revenue from touring bookings. South Africa and Kenya are the two most popular long-haul destinations within this category.
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