Affle Announces Strategic Acquisition of AdColony Technology Assets and Trademark from DT
Affle has entered into an agreement to acquire AdColony's technology assets and trademarks from DT to bolster its mobile advertising platform. The move is part of Affle's 10X growth strategy to enhance its data distillation and consumer conversion capabilities.
Why it matters
This acquisition represents a consolidation in the ad-tech industry, aiming to improve ROI for advertisers through integrated AI-powered platforms.
SAN FRANCISCO and GURUGRAM, India, June 16, 2026 /PRNewswire/ -- Affle , a global technology company that delivers premium consumer conversions for advertisers with its verticalized AI-powered Consumer Platform, announced that Affle MEA FZ LLC has entered into a definitive asset purchase agreement with DT (NASDAQ: APPS), formerly Digital Turbine, to acquire select strategic AdColony assets including the AdColony SDK for Android and iOS devices, tech platform, existing integration with in-app publishers and mediation platforms, the brand name, domain and the goodwill exclusively related to the assets.
The article is a standard corporate press release summary regarding a business transaction.
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