Advertise in ChatGPT
OpenAI is introducing advertising into ChatGPT, allowing brands to reach users during their decision-making and research processes. The company emphasizes that these ads will be clearly identified, distinct from AI responses, and subject to user data controls.
Why it matters
This marks a significant shift in the business model for generative AI, moving toward ad-supported monetization while attempting to preserve user trust.
Reach people as they explore options, compare choices, and make decisions in ChatGPT, with relevant ads that fit naturally into the experience.
People come to ChatGPT not just to find information, but to explore options, compare choices, and make decisions. That gives advertisers a new way to show up in ways that feel relevant and useful in moments of real intent.
Reach people in ChatGPT as they explore options, compare alternatives, weigh tradeoffs, and make informed decisions.
In ChatGPT, people share richer context, enabling advertising that is more relevant, personalized, and useful.
Reach customers in an advertising environment built around conversation, context, and real-time decisions.
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