Business Insider·3 min read·medium

Adtech company The Trade Desk lays of 15% of its staff as part of restructure into 'smaller pods'

Adtech company The Trade Desk lays of 15% of its staff as part of restructure into 'smaller pods'
AI Summary

Adtech firm The Trade Desk is laying off 15% of its workforce as part of a restructuring effort to improve focus and operational efficiency. The company has faced significant financial headwinds, including declining stock performance and executive turnover.

Why it matters

The layoffs reflect ongoing volatility in the advertising technology sector as companies struggle to meet growth expectations amid intense competition.

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Jeff Green's The Trade Desk is laying off 15% of its staff. Greg Doherty/Variety via Getty Images The Trade Desk is laying off 15% of its staff. The adtech company said the restructuring will help it become more focused. The Trade Desk had already experienced rapid exec turnover amid intensifying competition. Adtech company The Trade Desk is downsizing. In a note late Thursday, The Trade Desk CEO Jeff Green informed staff it was laying off 15% of its head count. In the announcement, which was also published on The Trade Desk's news site, The Current, Green said the aim was to restructure the company into "smaller pods and smaller scrums, but with greater focus." The company said in a February financial filing that it had 3,843 full-time employees as of December 31, 2025, meaning the restructure is estimated to affect more than 500 staffers.

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