Adolescence or The Traitors? Netflix neck-and-neck with BBC as British viewers’ go-to
Netflix and the BBC are currently competing closely as the primary television service for British viewers. While Netflix leads in initial preference, the BBC has seen a resurgence in viewership through event programming and popular series.
Why it matters
This highlights the shifting landscape of media consumption in the UK as traditional broadcasters adapt to the dominance of global streaming platforms.
The crime drama Adolescence, starring Owen Cooper, attracted a British audience of 16 million. Photograph: AP The crime drama Adolescence, starring Owen Cooper, attracted a British audience of 16 million. Photograph: AP Netflix Adolescence or The Traitors? Netflix neck-and-neck with BBC as British viewers’ go-to Amid slowing streaming market, Netflix still produces hits that help make it default service for quarter of Britons
Prefer the Guardian on Google Netflix is neck-and-neck with the BBC as the default service Britons turn to when they switch on their TV, according to research.
The home of Adolescence and KPop Demon Hunters is now the first port of call for 26% of viewers, Ofcom found. The national broadcaster is narrowly behind, as the go-to for 25% of audiences..
Although growth in streaming platforms has slowed in the UK, Netflix in particular is still producing breakthrough hits with audiences.
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