Adobe’s ‘natural look’ camera app embraces generative AI
Adobe is testing a new 'AI Playground' suite within its experimental Indigo camera app for iPhone. The update introduces generative AI tools for photo editing, including object removal and style filters, without relying on Adobe's Firefly models.
Why it matters
This move signals Adobe's aggressive push to integrate generative AI directly into mobile photography workflows, potentially shifting how casual users edit images.
Adobe’s experimental camera app has taken an unexpected turn. After Project Indigo was launched last year to provide a “more natural (SLR-like) look” for iPhone photography, the Indigo camera app is now being updated with a suite of generative AI tools. And the change doesn’t rely upon Adobe’s own Firefly AI models.
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