Adobe Max 2026's lineup tells us a lot about the company's AI priorities right now

It's selling AI hard, but not necessary to you.

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(Image credit: Adobe) Copy link Facebook X Whatsapp Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter I've been to Adobe Max , the company's big event in the USA, a few times now. And I have to be honest, it's an interesting beast.

In one sense, it feels like a standard design conference, with friends, colleagues and people who've only just met in the queue all hanging out on comfy sofas, swapping work stories and side project ideas. So far, so fun.