Adobe adds its AI assistant to Premiere, Illustrator and InDesign
Adobe is integrating its Firefly AI assistant into core creative applications like Premiere, Illustrator, and InDesign. The update includes new features for brand kit generation, storyboard creation, and asset management to compete with platforms like Canva.
Why it matters
This integration signals Adobe's aggressive strategy to embed generative AI directly into professional creative tools to maintain market dominance.
Adobe is updating its Firefly AI assistant with new chops, and adding it to Premiere, Illustrator, InDesign and Frame.io.
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