Adidas, Uniqlo and Calvin Klein ads banned over ‘recycled’ clothing claims
The UK's Advertising Standards Authority has banned ads from Adidas, Uniqlo, and Calvin Klein for making misleading claims about recycled materials. The regulators found that the companies could not sufficiently substantiate their environmental marketing claims to consumers.
Why it matters
This highlights the growing regulatory crackdown on 'greenwashing' in the fashion industry as authorities demand more transparency.
Adidas said it did not have a recycled running shoe range but some products might incorporate recycled materials. Photograph: UCG/Universal Images/Getty View image in fullscreen Adidas said it did not have a recycled running shoe range but some products might incorporate recycled materials. Photograph: UCG/Universal Images/Getty Retail industry Adidas, Uniqlo and Calvin Klein ads banned over ‘recycled’ clothing claims UK regulator has increased its scrutiny of fashion retailers over potentially misleading environmental statements
The report focuses on regulatory actions and factual findings regarding advertising standards.
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