Adidas accuses Australian label White Fox of ‘trading off its reputation’ with use of four-stripe branding
Adidas is suing Australian retailer White Fox in the Federal Court, alleging that the brand's four-stripe clothing design infringes on its iconic three-stripe trademark. White Fox argues that the stripes are merely decorative and not a trademark violation.
Why it matters
This case highlights the aggressive protection of intellectual property by global sportswear brands against fast-fashion retailers using similar aesthetic branding.
Adidas is suing White Fox for allegedly breaching its trademark of the three-stripe design. Composite: Federal Court of Australia Adidas is suing White Fox for allegedly breaching its trademark of the three-stripe design. Composite: Federal Court of Australia Business Adidas accuses Australian label White Fox of ‘trading off its reputation’ with use of four-stripe branding Global sportswear brand is suing online retailer in the federal court for selling clothes featuring ‘deceptively similar’ design
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Prefer the Guardian on Google Global sportswear brand Adidas claims Australian label White Fox is trying to trade off its reputation by infringing its distinctive three-stripe trademark.
Adidas is suing the online fast-fashion retailer in the Federal Court for selling clothes with a four-stripe design, which it argues is deceptively similar to its classic design.
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