Adani Group debuts at Kolkata’s Durga Puja celebrations
The Adani Group is entering the cultural sphere in West Bengal by sponsoring and curating Durga Puja celebrations. The conglomerate has signed MoUs for heritage preservation and launched a preview program for the festival.
Why it matters
This initiative marks a significant expansion of corporate influence into regional cultural festivals, blending business investment with local heritage.
The Adani Group, which is exploring an investment roadmap in West Bengal , has decided to make its debut at the largest cultural and religious festival of the State — Durga Puja.
Gautam Adani , chairman of the Adani Group during his visit to Kolkata on September 24 had announced that his group will build a curated Durga Puja programme to celebrate Bengal’s artistes and take Maa to audiences across the world.
West Bengal Chief Minister Suvendu Adhikari said that Memorandum of Understandings (MoUs) with Adani Enterprises were signed to explore “cultural initiatives connected with Durga Puja and Bengal’s wider artistic heritage traditions.
“Two meaningful MoUs were signed today. One is about heritage preservation and restoration of the Writers’ Buildings, and the second is about Durga Puja. It’s the main festival of West Bengal,” Mr. Adhikari said.
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