ADA acquires Algonomy, strengthening its intelligent growth platform for a fully agentic experience
ADA has acquired Algonomy to integrate AI-driven decisioning technology into its intelligent growth platform. The merger aims to provide a fully agentic experience for retail brands by automating personalized customer interactions.
Why it matters
This acquisition signals a broader industry shift toward 'agentic' AI, where software moves beyond data analysis to autonomously executing business decisions.
SINGAPORE and BENGALURU, India , July 30, 2026 /PRNewswire/ -- ADA, The Data and AI Experience Company, today announced it has completed acquisition of Algonomy, a leader in agentic decisioning for retail. The deal strengthens ADA's intelligent growth platform with AI decisioning technology, closing the gap from data and insight to a fully agentic experience, and extending ADA's reach to 34 combined markets across APAC, the US, MENA, and Europe.
Algonomy built on the legacy of Manthan and RichRelevance, is trusted by over 400 leading brands globally for delivering autonomous, hyper-personalized customer experiences.
Together, the ADA and Algonomy complete a platform that understands the customers and acts for them. Every customer signal runs through a data foundation, where AI agents drive real-time decisions to determine the right price, offer, product, message and then delivers a personalized response across every touchpoint, simultaneously.
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