Actor Ajay Devgn moves High Court against FDA notice over Vimal Elaichi ads
Actor Ajay Devgn has filed a petition in the Bombay High Court challenging an FDA notice regarding his participation in 'Vimal Elaichi' advertisements. The FDA alleges the ads serve as surrogate promotion for banned pan masala products, while Devgn argues the legal action should target the manufacturer rather than the actor.
Why it matters
This case highlights the ongoing legal tension between regulatory bodies and celebrities regarding surrogate advertising for prohibited tobacco-related products.
Mumbai Bollywood actor Ajay Devgn has moved the Bombay High Court, challenging a show-cause notice issued by the Maharashtra Food and Drug Administration over his appearance in 'Vimal Elaichi' advertisements, calling the agency's action arbitrary. A division bench of Chief Justice Mahesh Chandra Tripathi and Justice Advait Sethna is likely to hear Devgn’s petition on November 4. FDA notice to Shah Rukh, Ajay Devgn and Tiger Shroff over Vimal Elaichi ad FDA notice to Shah Rukh, Ajay Devgn and Tiger Shroff over Vimal Elaichi ad The three actors came together for the ad campaign for ‘Vimal Elaichi’ in 2024. They have now been directed to cease participation in any related advertising activities.
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