Active International Deploys Comcast AdFusion to Automate and Scale Broadcast Advertising Operations
Active International has implemented Comcast's AdFusion platform to automate and scale its broadcast advertising operations. The platform centralizes media buy data and creative asset management to improve workflow efficiency.
Why it matters
The adoption of automated workflow platforms reflects a broader trend in the advertising industry to manage increasing complexity and data-driven campaign requirements.
DENVER , June 22, 2026 /PRNewswire/ -- Today at the Cannes Lions International Festival , Comcast Technology Solutions (CTS) announced that Active International , the global media and corporate trade leader, has leveraged Comcast AdFusion to modernize and scale its broadcast ad traffic and creative distribution operations.
This is a standard corporate press release reporting on a technology partnership and operational improvements.
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