'Action will be taken': Maha FDA chief warns SRK, Devgn over Vimal ad notice
The Maharashtra Food and Drug Administration has issued notices to Bollywood actors Shah Rukh Khan, Ajay Devgn, and Tiger Shroff regarding their involvement in Vimal advertisements. The regulator warns that the actors could face fines of up to Rs 10 lakh if their explanations regarding the alleged surrogate promotion of pan masala are deemed unsatisfactory.
Why it matters
This highlights the ongoing regulatory crackdown on surrogate advertising for tobacco and pan masala products in India, targeting high-profile celebrity endorsements.
NEW DELHI: Maharashtra Food and Drug Administration (FDA) commissioner Tukaram Mundhe has warned that Bollywood actors Shah Rukh Khan, Ajay Devgn and Tiger Shroff could face a fine of up to Rs 10 lakh if their responses to notices over Vimal ad are found unsatisfactory.The FDA issued notices to the three actors on August 14, asking them to explain their role in the advertisement and their association with the brand, which the regulator said could amount to indirect promotion of a pan masala product.
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