Action Man Movie in the Works from Hasbro, Working Title
Hasbro and Working Title are developing a film based on the British toyline Action Man, with a creative team featuring veterans from Marvel Studios. The project aims to blend action and comedy with a distinctly British sensibility.
Why it matters
The project represents a continued trend of major studios leveraging established intellectual property and toy brands to drive film production.
Logo text The British are coming. Hasbro and Working Title are developing an Action Man film based on cult British toyline - and a trio of creatives with ties to Marvel Studios are joining forces to develop it.
Writing the script are Simon Hatt , who spent a decade at Marvel working with James Gunn and rising to become executive producer on Guardians of the Galaxy Vol. 3 , and Anthony Sellitti, a scribe best known for his work on the Emmy-nominated X-Men '97 animated series.
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