Acer Day kicks off with Music Run at SM MOA Complex
Acer Philippines is hosting a 'Music Run' and concert to celebrate its 50th anniversary and the 10th year of its 'Acer Day' initiative. The event aims to connect the brand with consumers through fitness and entertainment rather than just hardware sales.
Why it matters
This reflects a broader corporate strategy shift where technology companies prioritize lifestyle branding and community engagement to build long-term consumer loyalty.
Scheduled for Aug. 22 at the SM MOA Complex, the event will feature music-filled routes, brand experiences and a finish-line celebration. Participants can run, jog, walk or dance through themed Music Zones along 5-kilometer and 10-kilometer routes.
The Music Run serves as the opening event for Acer Day, the technology company's regional initiative designed to connect with consumers through experiences that extend beyond its traditional products.
This year's "Shift the Game" theme brings together fitness, entertainment and technology as Acer marks both its 50th anniversary and the 10th year of Acer Day.
"The Music Run reflects our commitment to creating experiences that bring people together beyond technology. As we celebrate 50 years of Acer and 10 years of Acer Day, we can't wait to see our community rally and shift the game with us," Acer Philippines marketing manager Mart Maranon said in a press statement.
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