Ars Technica·1 min read·easy

Above the 911? Porsche previews a new mid-engined supercar.

Jonathan M. Gitlin
✦AI Summary

Porsche has teased a new mid-engined supercar that sits above the 911 in its lineup. The move is part of a broader 2035 strategy to prioritize higher-margin, lower-volume vehicle production.

Why it matters

This reflects a strategic pivot in the luxury automotive sector toward exclusivity and higher profitability over mass-market volume.

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