AAT, Suthisak Studio launch pro bono campaign for Siriraj Hospital cancer foundation
The Advertising Association of Thailand and Suthisak Studio have launched a pro bono campaign to support the Siriraj Hospital cancer foundation. The campaign highlights the financial struggles of underprivileged cancer patients and their families.
Why it matters
This initiative raises awareness for healthcare accessibility and the economic impact of chronic illness on low-income families.
Titled “Some People Can’t Afford to Get Seriously Ill,” the campaign shines a light on underprivileged cancer patients who, while battling the disease, also carry the burden of being their family’s primary breadwinner. For many, a cancer diagnosis threatens not only their health, but also their family’s financial security and future.
Created to raise awareness of the Foundation’s work and encourage public donations, the campaign’s hero film follows the story of a father who continues working despite being diagnosed with cancer because his family depends entirely on his income.
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