Aadi Pooram festival begins at Andal temple in Srivilliputtur

The Aadi Pooram festival has officially commenced at the Andal Temple in Srivilliputtur with a traditional flag hoisting ceremony. The event will culminate in a major car pulling procession on August 14, for which a local holiday has been declared in the Virudhunagar district.
Why it matters
This festival is a significant cultural and religious event for the local community, impacting regional administration and public holiday scheduling.
Aadi Pooram festival began at Andal Temple in Srivilliputtur with the temple flag hoisting on Thursday.
Special pujas were performed to the presiding deities Andal and Lord Rengamannar. The flag was taken on procession on the Mada Streets. After an abhishekam to the flag mast, the flag was hoisted.
The highlight of the festival would be the car pulling event on Pooram star of the Tamil month of Aadi that falls on August 14.
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