A24 Knows You’re Mad About the Google AI Collab
Production company A24 has announced a $75 million research partnership with Google's DeepMind to develop new filmmaking tools. This move has drawn criticism from those concerned about the impact of generative AI on creative industries and job security.
Why it matters
The partnership highlights the ongoing tension between Hollywood's adoption of AI technology and the creative community's fears regarding copyright and job displacement.
Photo-Illustration: WIRED Staff; Getty Images Comment Loader Save Story Save this story Comment Loader Save Story Save this story Backrooms , the recent horror movie mega-hit , is a film replete with ideas about repetition and degradation. Its central theme—the horror of a world that seems to be mindlessly, monstrously, ripping off our own—was regarded in some circles as a critique of generative AI . The idea has clearly struck a nerve. Recently passing $300 million at the global box office, Backrooms has become the biggest hit yet for its buzzy boutique producer and distributor, the New York company A24.
The article presents both the company's perspective on innovation and the industry's concerns regarding AI's existential threat to creative work.
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