A startup that builds other startups raised $100M, and is all-in on physical AI

Four years ago, a startup lab launched that wasn’t quite an incubator, accelerator program, or venture firm. UP.Labs, as it was called then, built startups designed to solve problems for corporate customers such as Alaska Airlines and Porsche, as well as for the outside world.

The firm still has the same mission — albeit with a critical addition to its approach, a new name, and a $100 million investment from Silversmith Capital Partners. Vantora, as the firm is now called, continues to work with its corporate customers, including some new ones in industrial manufacturing that it declined to name, and in the oil and gas sector.

But now, it’s more focused on building startups solely for its corporate customers, and not for the broader market.