‘A Skydance Corp.’: David Ellison immediately puts his stamp on Warner Bros. - NBC News
The $110 billion merger between Paramount and Warner Bros. has officially closed, with new CEO David Ellison rebranding the company as Skydance. The move consolidates major film studios, streaming platforms, and news organizations under one corporate umbrella.
Why it matters
This massive consolidation significantly alters the media landscape, raising concerns about corporate control over entertainment and news media.
LOS ANGELES — On Tuesday, as some employees at Warner Bros. logged on to their laptops, they were met by a logo that signaled a changing of the guard. SKYDANCE, written in all caps, underlined. Similar branding was also quietly added below the famous Warner Bros. water tower in Burbank, California, where the studio’s storied lot is located, and at the company’s New York City office. The message was clear for all to see: The $110 billion Paramount-Warner merger of two Hollywood giants closed Tuesday, and CEO David Ellison isn’t taking any time to dwell on the past. “We’re proud to write this next chapter with you,” Ellison and newly tapped co-CEO Ynon Kreiz wrote in a roughly 1,000-word memo to employees, which was titled “Day 1,” a copy of which was shared with NBC News. “Now the real work begins.
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