A ‘shiny, dangling carrot’ lured Jesse into gambling. He says Labor’s reform won’t stop others being sucked in
A former gambling addict shares his experience with predatory VIP management tactics used by betting companies. He argues that current government reforms are insufficient to curb the manipulative practices that lure vulnerable users.
Why it matters
It raises questions about the efficacy of government regulation in the gambling industry and the ethics of 'VIP' loyalty programs.
By the time Jesse Murphy eventually quit gambling, one company had sent him $43,700 in bonus bets in just over two years. By the time Jesse Murphy eventually quit gambling, one company had sent him $43,700 in bonus bets in just over two years. Gambling A ‘shiny, dangling carrot’ lured Jesse into gambling. He says Labor’s reform won’t stop others being sucked in The government says it’s stopping ‘the most toxic’ gambling company strategies. Former addicts say it will do ‘absolutely nothing’
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Jesse Murphy wasn’t sure what to wear when his VIP gambling manager texted him: “Looking forward to having a beer with you!”
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