A shiny $50 tumbler has entered the world of trendy water bottles. Meet Frank Green.
Australian drinkware brand Frank Green is gaining popularity in the US market as a trendy alternative to established brands like Stanley and Owala. The brand's aesthetic, particularly its chrome finishes, has turned its water bottles into sought-after fashion accessories.
Why it matters
The trend highlights the evolution of everyday utility items into status symbols driven by social media influence and consumer culture.
An assortment of Frank Green water bottles. Frank Green If there's one thing American shoppers love, it's reusable water bottles in fun colors and prints. Frank Green, an Australian drinkware brand, is now catching the attention of US shoppers. The brand's shiny bottles are starting to stand out in a sea of Stanley cups and Owalas. This summer, Morgan Symone was ready to break up with Stanley. Then Frank Green came along. We're talking, of course, about water bottle brands . "I had a Stanley for a while, but she was always leaking, and I'm not a person who will put a charm [cover] on the straw," Symone, a 27-year-old from Los Angeles, told Business Insider. "I wanted to pivot to something new and fresh." The recent master's graduate and marketing professional started researching and found the Australian company Frank Green online.
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