A Dublin businesswoman in Cannes: ‘The locals love my accent. Being Irish is definitely an advantage’

Dublin-born businesswoman Sharon Farren has established a sustainable fashion brand, Kokoro Zen Wear, in Cannes, France. Her work focuses on eco-friendly materials and upcycling, reflecting a commitment to slow fashion and environmental responsibility.
Why it matters
The story highlights the growing trend of sustainable entrepreneurship and the shift toward ethical manufacturing in the fashion industry.
With a career stretching back to the 1980s in fashion, hospitality and lecturing, Dubliner Sharon Farren has never been afraid of a new challenge. Having run retail businesses in Dublin and Brussels, and an Irish bar and music venue in the Belgian capital, she has now found her long-time home in the south of France.
Wanting to escape the pollution of Brussels in 2015, Farren moved to Cannes on the French Riviera, captivated by its sunny climate, clean air and beaches, strong local culture and relaxed Mediterranean vibe.
Her early years there saw her working as an international business lecturer. Struck by growing climate issues around the environment, pollution and the effects of globalisation, and missing her career in fashion, Farren sought to make an impact.
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