A domain can now say it is for sale, in DNS
A new DNS convention, defined by RFC 10023, allows domain owners to signal that a domain is for sale using a `_for-sale` TXT record. This method enables advertising a domain's availability to brokers and services while keeping the website live, distinguishing it from domain parking or WHOIS data.
Why it matters
This innovation provides a standardized, non-disruptive channel for domain owners to indicate their willingness to sell, streamlining the domain acquisition process for interested buyers and brokers and potentially increasing market efficiency.
If a domain is genuinely for sale, say so in DNS. A TXT record at _for-sale.example.com advertises it to brokers and availability services without taking the site down or parking it.
_for-sale is a reserved DNS leaf node name, defined by RFC 10023 (Informational, July 2026) and registered with IANA. A TXT record published at _for-sale.example.com signals that example.com , although registered and resolving normally, is available for purchase.
_for-sale IN TXT "v=FORSALE1;furi=https://example.com/for-sale" The record carries a mandatory version tag followed by at most one tag=value pair:
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