7 Amazing Wrestlers WWE Had No Plan For
This article examines seven professional wrestlers whose potential was initially mismanaged by WWE creative teams. It highlights how performers like Steve Austin and Big Cass eventually found success through character evolution and career pivots.
Why it matters
It provides insight into the creative and business challenges of talent management within the professional wrestling industry.
From Big Bill to Big Bill Goldberg, WWE has a habit of finding the bad lurking within the brilliant
It'd be unfair to say WWE didn't have a plan for Steve Austin when they secured his signature in late 1995. Problem was, the plan absolutely reeked.
A guy who had shown outstanding technical ability blended with an effortless heel charisma who then got to sharpen up his verbals as part of ECW's creative sandbox, Austin couldn't have been more prepared for his time with the market leader, making it all the more arrogant and bewildering that they cast him as a guy that needed Ted Dibiase's advice bell-to-bell and to speak for him in promos as his mouthpiece-come-manager.
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