’60 Minutes’ Beats Last Season’s Viewership Bar for First Time, But Football Brings Only Small Boost
CBS News' '60 Minutes' achieved its highest viewership of the season with 10.2 million viewers, surpassing last year's average. Despite this, the show saw only a marginal increase compared to the same period last year, even with a high-performing NFL game as a lead-in.
Why it matters
The performance of legacy news programs remains a critical metric for network stability and advertising revenue in an increasingly fragmented media landscape.
’60 Minutes’ Beats Last Season’s Viewership Bar for First Time, But Football Brings Only Small Boost CBS News' "60 Minutes" beat a crucial metric for the first time under new and heavily scrutinized managers but only managed to eke out a small boost to its ratings despite a robust football lead-in.
The CBS newsmagazine lured an average of 10.2 million viewers on Sunday, when it offered an in-depth interview with Republican Senator Thom Tillis; a probe of how the U.S. workforce may be affected by A.I.;' and a look at how the friars at an Italy's Basilica of Saint Francis using lasers, high-tech cameras and advanced technology to repair the 13th-century edifice.
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