5 Companies Winning With AI And What They Are Doing Differently
The article identifies five companies—Duolingo, Salesforce, Klarna, Harvey, and Adobe—that are successfully leveraging AI to create new business models rather than just improving operational efficiency. It argues that the true winners in the AI race will be those who use the technology to innovate products and customer experiences.
Why it matters
Provides a strategic framework for understanding how AI is shifting from a cost-saving tool to a primary driver of business innovation.
Enterprise Tech 5 Companies Winning With AI And What They Are Doing Differently By Bernard Marr ,
--:-- / --:-- This voice experience is generated by AI. Learn more . This voice experience is generated by AI. Learn more . Summary The AI race winner will leverage AI to create new products, services, and business models, not just for efficiency, mirroring past tech shifts. Duolingo exemplifies this by using AI for new learning experiences and content generation, doubling course offerings. Salesforce focuses on "agentic AI," providing tools for AI virtual workers. Klarna enhances customer experience with AI assistants for shopping and services. Harvey democratizes legal expertise, using AI for complex tasks like contract analysis. Adobe integrates AI into existing software and develops new AI-first services like Firefly, ensuring legal data use. These leaders demonstrate AI's strategic role in creating novel business opportunities beyond mere cost reduction.
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