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The Hindu·3 min read·medium

3 Out of 4 Channel Partners in India are Disengaged: BI WORLDWIDE India Launches #ChannelSalesExcellence Campaign to Help Brands Drive Measurable Engagement and Results That Matter

3 Out of 4 Channel Partners in India are Disengaged: BI WORLDWIDE India Launches #ChannelSalesExcellence Campaign to Help Brands Drive Measurable Engagement and Results That Matter
AI Summary

BI WORLDWIDE India has launched the #ChannelSalesExcellence campaign to address a reported 75% disengagement rate among channel partners. The initiative uses behavioral science and consultative strategies to help brands improve partner loyalty and business performance.

Why it matters

Effective channel management is critical for global trade, and this campaign addresses a significant productivity gap in India's distribution networks.

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BI WORLDWIDE India , an industry leader in engagement and loyalty solutions, has launched the #ChannelSalesExcellence campaign – a strategic initiative to help trade marketing brands navigate the complexities of India’s dynamic channel distribution landscape.

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The article functions as a press release for a corporate campaign, focusing on industry research and service offerings.

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