28 BLACK to Showcase Growth Ambitions at Anuga Select India 2026
German energy drink brand 28 BLACK is expanding its presence in the Indian market by participating in the Anuga Select India 2026 trade exhibition. The company aims to build long-term partnerships and increase consumer awareness of its premium lifestyle-oriented beverages.
Why it matters
The move highlights the growing interest of international premium beverage brands in India's expanding consumer market.
28 BLACK is set to participate in Anuga Select India 2026, one of India’s leading food and beverage trade exhibitions. The event forms part of the brand’s broader strategy to expand availability, increase consumer awareness and build long-term partnerships in India.
The company’s participation at Anuga Select India follows a successful presence at the India Food Forum, where 28 BLACK engaged with retailers, distributors and industry stakeholders from across the country. Building on the relationships established at IFF, the brand will leverage Anuga Select India as another strategic platform to strengthen industry connections, explore new partnerships and accelerate its growth in the Indian market.
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