26 years in Telugu television: Director Radhakrishna Malineni looks back
Veteran Telugu director Radhakrishna Malineni discusses his 26-year career and his new television serial, Seetaramayya Gari Manavaralu. The show focuses on family values and addresses social issues like mental health awareness.
Why it matters
It highlights the evolving role of regional television in India as a medium for both entertainment and social messaging.
For more than 25 years, Radhakrishna Malineni has followed one philosophy — storytelling can convey powerful messages without sounding preachy. “I want to narrate stories that convey emotions and values in a natural way rather than as a sermon,” says the veteran director.
In his new serial, Seetaramayya Gari Manavaralu, aired on Eenadu Television (E TV), the aim is to deliver core values without complex lectures. Incidentally, the title takes the Telugu audience back to a 35-year-old movie with a similar title portraying an emotional relationship between a grandfather and granddaughter and starred legendary actor Akkineni Nageswara Rao and Meena.
Radhakrishna Malineni | Photo Credit: Special Arrangement
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